Ecolabelling.org

Ecolabelling.org (note: Drupal version longer up) is a directory of green product labels. The site aims to help both consumers and producers become familiarized with the various ecolabels in their regions, and connects consumers with green products that suit their needs.

The goals of the site are to provide information and transparency surrounding green labeling, to standardize label definitions, and to help facilitate trade for green companies and consumers so that the green economy will grow and flourish. The site has already been recognized by a recent Wall Street Journal article about the confusion surrounding ecolabels. The current discourse surrounding ecolabels is filled with debate and we look forward to seeing Ecolabelling.org play an integral part of this discussion.

From an initial site that was built using a combination of custom CMS and Wordpress, Affinity Bridge migrated all data into Drupal and developed the first iteration of the site alongside the graphic design team assembled by Big Room (Glasfurd & Walker). One of the more exciting challenges we faced was allowing users to quickly search the labels based not only on keywords, but also specific criteria such as the geographic area in which the label is active, and the type of label. Lucky for us, as we were tackling this problem, the Drupal community was actively developing the Apache Solr module which integrates Drupal with the Apache Solr search platform.